Nakayama Festival (held on the night of the 15th day of the 8th lunar month)

※The 48th Nakayama Festival is supported by Higashimatsuyama City and receives cooperation from numerous companies and organizations.

General visitors are requested to park in the above "Temporary Parking Lot." The parking lot adjacent to the venue cannot be used.

Concept

Building a hometown for our children and grandchildren
And let's create spaces for interaction and circles of mutual support that meet the needs of our times.

• Recalling the original concept of the Nakayama Festival, "Creating a Hometown for Children," we wish to establish a place that serves as a foundation for the "memories" of children living within the district.
• In addition, due to the declining birthrate and aging population, our community association has been unable to be as active as in the past.While some members enjoy participating in our activities and find them meaningful, there is a tendency that the number of members who are straining to maintain the activities of the community association and who are concerned that they will eventually reach their limits has been increasing every year.
• This, combined with the refraining from going out and socializing due to the new coronavirus, has put a yellow light on the maintenance of the foundation of mutual aid, which is based on horizontal ties, and is one of the reasons for the existence of neighborhood associations.
• In the same vein, with the new coronavirus countermeasures and financial pressure factors due to the declining birthrate, aging population, and dispersion of urban functions, we cannot expect too much from "public assistance," and we felt that rebuilding the foundation of "mutual assistance" here is important for the future lives of the local government members.
• Therefore, with the idea of creating new opportunities for interaction without being bound by old precedents (styles), we have been holding the event with completely renewed content since 2023.
• This year, we intend to carry on that tradition and strive to make it an even better place.

Opening Event Exclusive: Gift for Residents' Association Members

🎉🎉🎉🎉 Early bird gets the worm!　Nakayama Festival Opening Present for Autonomous Members: 🎉🎉🎉🎉
Special gifts will be distributed on a first-come, first-served basis, with items donated free of charge by neighboring companies!

Presents

• Items provided by our sponsors and supporting companies will be given as gifts to association members.

Distribution Location and Time

• The event will be held at the venue starting at 12:00. It will end once all items are sold out.

Notes (Please read carefully)

• limited to local government members
  • This program is primarily intended for households that are members of the neighborhood association.
  • However, as described in the details of the receipt method below, non-members are also eligible if they obtain a raffle ticket by participating in the festival.
• How to receipt
  • A ballot box for the fun raffle tickets will be available at the distribution site.The district, group, and name on the raffle ticket distributed in advance will be considered proof of membership, and a gift will be given to the person with the completed fun raffle ticket.
  • Please note that raffle tickets can be obtained at the venue by exchanging five food and beverage booth coupons. This allows non-members to receive gifts as well.
• Limited to 1 per person
  • One gift per person is our policy. Please refrain from collecting multiple gifts individually.
  • We will lift the quantity restrictions once we determine sufficient distribution has been achieved.
• First-come-first-served basis limited quantity
  • The gifts are courtesy of our sponsors and are limited in number. We ask for your understanding even if you unfortunately did not receive one.
• Prohibition of disruptive behavior observance of good manners
  • Please refrain from coming extremely early or engaging in disruptive behavior such as taking up space, rearranging lines, or interrupting. Cheating behaviors, such as pretending to talk to someone you know and then just slipping straight into the line, are common in these cases, but please do not do this as it will ruin the fun festival atmosphere.
  • Since the number of staff is small and there is a possibility that the line may be uncontrollable, everyone's moderation, cooperation, and spirit of giving and taking over are required. Please behave with good manners and have a good time.

Please take a look at the handmade signs created by the children of Nakayama.

• This year, we once again held a sign-making event with the children of Nakayama. (For privacy protection, the video has been blurred.)

Introducing Our Food and Beverage Booths

Sales will begin at 12:00.Sales will end as soon as the tickets are sold out.

Purchase of a ticket is required to use the food and beverage booths.

After use, bring your ticket stubs to the garbage station to exchange five stubs for one lottery ticket.

• Usage Notes
  • Available at food trucks and stalls, excluding the lemonade stand.
  • Please note that if the perforations are cut off, the product will no longer be available.

Only blue tickets marked "Same-Day Sales" can be refunded at the sales counter before the perforated tear-off section is separated. Once separated, no refunds will be given for any reason.

Please note that black tickets marked "for pre-distribution to community members" will be distributed free of charge to each community member household in advance, but no refunds will be made at the sales office.

Lemonade stand

Proceeds, excluding expenses, will be donated to a pediatric cancer support organization. Lemonade will be given to those who put their feelings in the donation box.

At last year's Nakayama Festival, we donated ¥36,925 to Cancer Net Japan.

Croffle (HaraPeko Kitchen)

Croffles, which originated in Korea, are a new texture sweet that offers the crispiness of croissant dough and the chewiness of a waffle at the same time.

We offer a chocolate croffle topped with chocolate, a dessert croffle topped with whipped cream and fruit, and a croffle sandwich with vegetables and meat.

https://www.instagram.com/harapeco9626

Menu to be prepared on the day (subject to change)

We also offer parfait croffles and more!

Yakitori, grilled local chicken, etc. (Kurenai no Buta)

For those of us who live in Higashimatsuyama City, yakitori is more than just food. It is truly the soul food of the community. Let's further strengthen the bonds of our community while enjoying Yakitori at this festival.

In addition to yakitori, we'll also be serving frankfurters, pineapple skewers, smoothies, and more!

https://www.instagram.com/kurenaiokegawa

Curry Bread and More (Authentic Indian Cuisine and Curry Restaurant)

The "Walking Power Spot," affectionately known as Mii-chan, the curry shop owner is beloved by many.
A popular restaurant featured on TV, radio, and more is coming to the Nakayama Festival!

Yakisoba (Katsuta Shoten)

Speaking of festivals, yakisoba is the most popular type of fried noodle!　One bite of this dish will surely make even the atmosphere of the place more enjoyable! Please enjoy the fun of the festival with this yakisoba.

We are also considering additional menu items.

Program and Experience Event Introduction

Dear Members of the Dempa Tonotsuki Joint Association,
(Awa Odori)

Organization

Dempa-ren

We are the Denpa-Ren, the Awa Odori dance club of Nippon Denpa Kogyo Co., Ltd. in Sayama City.
All members work together to deeply pursue the traditional Japanese performing art of Tokushima Awa Odori.
In addition to internal company events, we engage in volunteer activities and community-based initiatives as the advertising face of Nippon Denpa Kogyo.

Tonotsuki-ren

We are the Tonotsuki Ren of Hidaka City.
We primarily operate in Hidaka, but our members commute to practice from many areas including Hidaka City, Kawagoe City, Tokorozawa City, Iruma City, and Sayama City.
From children to adults, people of all ages enjoy themselves while seriously pursuing their skills.

To the resounding rhythm, dancers in splendid costumes grace the stage. The long-cherished traditional performing art, characterized by the sounds of drums and flutes, unique intonation, and distinctive footwork, will be presented by the "Dempa Tonotsuki Joint Group," invited for the first time.

Experience carrying a portable shrine (Nakayama Mikoshi no Kai)

100% Fun! Children experience the traditions of a festival by carrying a portable shrine!
To enable children to experience the tradition of the festival and mikoshi carrying, we will offer a mikoshi experience with the cooperation of the Nakayama Mikoshi Association. Parents can rest assured that their children will be able to experience local traditions and culture while enjoying themselves to the fullest.

This project has been hugely popular since its launch in 2023.

Description of experience (30 minutes)

• First, the mikoshi association will teach you how to carry the mikoshi.
• They parade around the neighborhood, carrying the mikoshi.
• After you finish carrying it, you might get a reward!?

Volunteer Performance Stage, Rock-Paper-Scissors Tournament, Nakayama Quiz

This year's Nakayama Festival is recruiting performers for the stage show, including karaoke, musical performances, and dance acts, featuring members of the neighborhood association and volunteers—a role that has been in high demand.

Also, during this time, we'll be holding a rock-paper-scissors tournament where you can win prizes and a Nakayama quiz, so please come join us!

For those who wish to perform at stage events (application for performance)

• Number of groups and time
  • Number of groups accepted: Up to approximately 20 groups (subject to change based on the number of applicants)
  • Performance time: One song per person, approximately 5 to 10 minutes per group※To be determined at a later date through discussion
• Application deadline
  • For items sent by Saturday, September 13, 2025
• Regarding the selection process
  • There are no specific eligibility requirements, but in the selection process, priority will be given first to members of the residents' association, followed by organizations active in Higashimatsuyama City and its surrounding areas.
  • If there are many applicants, the decision will be made by the executive committee through discussion, taking priority into consideration.
  • The Executive Committee will coordinate the order of performance. Please understand that participation may be denied as a result of adjustments.
  • We will notify you of the consultation results at a later date. Please be advised that we are unable to provide any explanation regarding the reasons for acceptance or rejection.
• Matters that require attention
  • Due to the limited time of the event, we may not be able to secure the requested performance time.
  • Groups using instruments, CDs, etc. must provide their own.
  • Due to performance time slots, there will be no on-stage rehearsal.
  • There is no green room for performers.
  • Performers are responsible for carrying in and out costumes and accessories.
  • Microphones will be provided by the organizer, but are limited.
  • All expenses, including transportation costs to the venue and accommodation fees, for performers traveling from distant locations shall be borne by the performers themselves.
  • In case of cancellation due to weather conditions, all expenses shall be borne by the performers.

Members of the THE THIRD HIGH SCHOOL, TOKYO UNIVERSITY of AGRICULTURE Cheerleading Squad
(Support Performance)

Organization

We cheer on baseball, ekiden, soccer, and other sports clubs, and hold pep rallies for clubs participating in national and Kanto tournaments. In addition, we are actively involved in community-based activities such as PTA events and cultural festivals at elementary and junior high schools in the city, university festivals, and the "Machinaka Fukkendan" (town center revitalization support group) to revitalize the shopping district in Higashimatsuyama City.

Adapted from " Athletic Clubs :: Tokyo University of Agriculture Daisan High School and Junior High School Affiliated to Daisan High School

We might get to see the Daikon Dance again this year—just like last year!
Also, this year, members of the cheerleading club can participate too!

Shirasaka Taiko drummers
(Japanese drums)

Organization

Hello, everyone! We are Shirasaka Taiko!

Shirasaka Taiko was established in 1979. The group was founded in 1979 when volunteers from the Shirasaka neighborhood association taught the children to play the Bon Odori dance "Yagura Daiko" during a summer festival held by the community association, so that the children would have a memorable experience. Later, we began playing kumidaiko and Chichibu yatai-bayashi, and have been performing at local festivals and events for nearly 40 years.

Our motto is "Everyone has fun♪".
We practice daily to make taiko fun to watch, fun to listen to, and fun to play.

The songs we will be performing will be Shirasaka-gumi Taiko, Chichibu Yatai-bayashi, and Ko-yu (tentative).　Thank you for your cooperation!

We are looking for new members, so please contact us if you are interested!

• Practice Location: Hirano Community Activity Center
• Practice time: Sunday 17:30-19:30

Activities

Botan Ondo ~ Closing Event & Fun Raffle

Program Introduction

Everyone in Higashimatsuyama knows the nostalgic Botan Ondo!
Do you have memories of dancing at school events or summer festivals when you were a child? Let's enjoy dancing to the music together!

Goat Feeding Experience & Organic Vegetable Sales (Mega Terra Foods Co., Ltd.)

Company Profile

This facility is a Type B continuous employment support facility for persons with disabilities, now in its seventh year of operation, focusing primarily on agricultural work.

"Enjoy eating and get healthy!"

We cultivate our own vegetables without pesticides during the growing period, guided by our motto.
We also actively participate in community activities, such as undertaking work for neighboring farmers and selling vegetables at city hall and various events.

Fun raffle (in the closing event)

Lottery Introduction

The festival concludes, of course, with the Nakayama Festival's annual fun raffle!

At the end of the festival, you have a chance to get a little happiness. Don't you want to enjoy the festival to the end? Don't miss the exciting moment when you might win a gorgeous prize!

Prize List (Subject to change based on availability)

※Notations such as "×2" indicate that two copies will be awarded.

• Special Award
  • Gourmet Gift ×2
  • Kitchen Tools (Aladdin Toaster)
  • Kitchen Tools (Frying Pan & Pot Set)
  • Koshihikari 10kg (brown rice) ×3
• First Prize (provided by our sponsoring companies)
  • Koedo Beer Prize (1 case of 24 bottles of Koedo Beer)
  • Nippon Paper Award (1 box of Kleenex® tissues)
  • Potato Foods Prize (One box of potato chips)
  • Calbee (1 box of potato chips)
  • Ito En Prize (One case of bottled tea)
  • Tsukito Sauce Prize (1kg pork pack) ×7 ※To be delivered at a later date due to perishable nature
  • Mega Terra Foods Prize (Organic Vegetable Assortment Set) ×3
  • Kanri-an Prize (store gift certificates) × Multiple
• 2nd Prize: 3,000 yen worth of Botan En × 2
• 3rd Prize: 2,000 yen worth of Botan En × 4
• 4th Prize: 1,000 yen worth of Botan En × 15

• Application Instructions (Please read carefully)
  • Please note that if you are not at the venue when the winners are read out at the fun drawing, you will lose your eligibility to win and the drawing will be conducted again.
  • Please note that if you have already won a prize in the multiple voting, it will be invalidated even if you win again.
  • Winners will be announced by lottery winners by reading out the winners' names. Please note that if the letters cannot be discerned, the prize may be invalidated.
  • Only members of the local government, volunteers, and stage event performers will be eligible to win the special prize. In the event that a prize is won by someone other than the above, the prize will be invalidated and the drawing will be conducted again. Please understand that this is a festival of the community association.
  • All prizes below the first prize are open to all, so we encourage everyone to participate, even those who are not self-governing members.

Nakayama Festival committee members and volunteers wanted!

Please refer to the first part of this web page for the main concept and background of the project and the outline of the event.

To companies, organizations, and individuals who would like to sponsor us

Sponsorship Requests

I hope you are all doing well in this hot and humid weather.

Now, the "Nakayama Festival" has been widely established by our members as a summer tradition in the Higashidaira Nakayama Complex since the Showa Period.
There was a time when we had to cancel the event due to the spread of the new coronavirus infection, but since then, we would like to create a place for bonding among community members in a new format that is not bound by conventional practice.

As in previous years, the Nakayama Festival is " building a hometown for our children and grandchildren.And let's create a place for exchange and a circle of mutual help that is not bound by precedent but is in line with the times." is the theme of , and plans are underway with the participation and cooperation of a wide range of people, from planning and management to financial support.

Through this festival, we hope to strengthen the sense of community and deepen the affection for our hometown among those living together in the Higashidaira Nakayama Housing Complex and its surrounding areas. This year, as we prepare for the 48th festival, we are planning events that everyone—from children to the elderly—can enjoy, fostering heartfelt connections and allowing participants to experience the vitality of Nakayama firsthand.

We sincerely hope that you will support the purpose of the festival and give us your warm sponsorship.

Yours Sincerely
Chairman of the 48th Nakayama Festival Executive Committee Makoto Osaki

Sponsorship details and contact information

• Operational sponsorship (donation)
  • We appreciate your cooperation in running the Nakayama Festival.
  • 1 unit: 10,000 yen *We accept applications at any time.
• Novelty sponsorship for self-governing members
  • We offer personalized advertising on environmentally friendly items, etc.
  • The PR materials will be distributed to the members along with a PR announcement (about 1 or 2 minutes) designated by your company at the same time the stage event is held.
  • Depending on the number of units you are willing to contribute, you will be asked to select the items to be distributed.

Past Nakayama Festival

Nakayama Festival before Corona.

The mikoshi katsugi in the community association and the Bon dance and food stall village in the children's plaza were crowded with people from neighboring areas.

Support

Higashimatsuyama City

Contributors (titles omitted)

協賛・協力（敬称略）

「ビールはすばらしい。」
COEDOは先人たちの気づきと知恵に
最大限の敬意を払いながら、
日本人としてビールを世界に発信していきます。

COEDOクラフトビール醸造所

東松山市大谷1352

日本製紙がつくる未来
日本製紙グループは「総合バイオマス企業」として
生活と産業を支えるさまざまな事業に
取り組んでいます。

日本製紙株式会社
ケミカル営業本部 東松山事業所

東松山市東平1551

他協賛・協力：株式会社ナンバーワンサービス/いずみ倶楽部/山川様/松本様

We are looking for companies that would like to sponsor the event.